It is to focus attention on the fast disappearing biodiversity and its consequences on human survival that the International Union for the Conservation of Nature (IUCN) is organizing the international year of biodiversity. The IUCN says, "We are facing a serious crisis in biodiversity, the elaborate network of animals, plants and the places where they live on the planet." The IUCN maintains the renowned Red List of Threatened Species based on which so many conservation decisions are made.
The international year of biodiversity’s logo is designed to convey the concept of discovery and realization. A host of symbolic iconographic elements are included within the design to depict the scope of flora and fauna aspects. Together, they demonstrate how biodiversity is life and how people realize their place within this journey. The logo consists of 3 core component:
The year 2010 that frames the campaign and logo elements.
The iconographic elements symbolizing biodiversity. These include fish, waves, a flamingo, an adult and child and a tree.
The title of campaign, "2010 International Year of Biodiversity.
The logo’s colors include two shades of green-one darker and another lighter. The slogan for International Year of Biodiversity is, "Biodiversity is life. Biodiversity is our life."
Goals of international year of biodiversity 2010
The main aims of international year of biodiversity are to:
Enhance public awareness of the importance of conserving biodiversity and of the underlying threats of biodiversity.
Raise awareness of the accomplishments to save biodiversity that have already been realized by communities and Governments
Promote innovative solutions to reduce the threats to biodiversity.
Encourage individuals, organization and government to take immediate steps to halt biodiversity loss.
Start dialogues between stake-holders for the steps to be taken in the post 2010 period.
The international year of biodiversity’s logo is designed to convey the concept of discovery and realization. A host of symbolic iconographic elements are included within the design to depict the scope of flora and fauna aspects. Together, they demonstrate how biodiversity is life and how people realize their place within this journey. The logo consists of 3 core component:
The year 2010 that frames the campaign and logo elements.
The iconographic elements symbolizing biodiversity. These include fish, waves, a flamingo, an adult and child and a tree.
The title of campaign, "2010 International Year of Biodiversity.
The logo’s colors include two shades of green-one darker and another lighter. The slogan for International Year of Biodiversity is, "Biodiversity is life. Biodiversity is our life."
Goals of international year of biodiversity 2010
The main aims of international year of biodiversity are to:
Enhance public awareness of the importance of conserving biodiversity and of the underlying threats of biodiversity.
Raise awareness of the accomplishments to save biodiversity that have already been realized by communities and Governments
Promote innovative solutions to reduce the threats to biodiversity.
Encourage individuals, organization and government to take immediate steps to halt biodiversity loss.
Start dialogues between stake-holders for the steps to be taken in the post 2010 period.
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